HP demonstrates Retail Store Assistant

May 30, 2007 With computerisation now an integral part of most retail store infrastructures and the general tech-savviness of the population underpinned by a new generation raised on computer games and the internet, it will be interesting to see how quickly very sophisticated systems come to market. A glimpse at what’s possible in the very near future came this week when HP showed off its Retail Store Assistant, an experimental system designed to enhance the consumer shopping experience and improve efficiency for retailers by bringing the power of online access to brick-and-mortar stores. The idea is that the customer swipes their loyalty card on entering the store, receiving a printout that includes a personalized shopping list, relevant coupons, notice of associated store discounts or sales, and even a map to where the items can be found in the store.

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