Why the America's Cup is the oldest and richest prize in sport

May 22, 2007 In a fascinating study, Allianz, the main sponsor of BMW ORACLE Racing, has released details of a report into the economic impact of participating, winning and hosting the America's Cup, the oldest trophy in international sport. The report takes into account a range of factors such as infrastructure investment, international visitors, media, sponsor, business, construction, accommodation, hospitality, retail, entertainment, transport and logistics and the conclusion is that it provides a massive fiscal injection. The report makes interesting reading. If Alinghi won the Cup and took it to Dubai, the economic impact for Dubai would be US$10 Billion. If BMW ORACLE Racing were to win the Cup and take it to either San Francisco or Newport the corresponding economic impact would be US$9.9 B or US$4.5 B. Total economic return for hosting the 33rd America's Cup in Auckland, New Zealand would reach US$1.75 B, however Emirates Team New Zealand could expect to generate increased revenues if it chose to host the event in Dubai. Total economic return from Luna Rossa winning and then hosting the America's Cup in Genoa, Italy would be in the region of US$3.75 B. Right now, the most likely scenarios involve Luna Rossa and Emirates Team New Zealand will fight out the final where they will win the right to take on Alinghi.

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