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ON THE WATER

Why the America's Cup is the oldest and richest prize in sport

By Mike Hanlon

22:00 April 21, 2007 PDT

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Why the America's Cup is the oldest and richest prize in sport

Why the America's Cup is the oldest and richest prize in sport

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- If BMW ORACLE Racing were to win the Cup and bring it home to the USA to either San Francisco or Newport the corresponding economic impact would be US$9.9 Billion or US$4.5 Billion

- Total economic return for hosting the 33rd America's Cup in Auckland, New Zealand would reach US$1.75 Billion

- However Emirates Team New Zealand could expect to generate increased revenues if it chose to host the event in Dubai

- Total economic return from Luna Rossa winning and then hosting the America's Cup in Genoa, Italy would be in the region of US$3.75 Billion

- Success by DESAFÍO ESPAÑOL 2007 would bring an additional US$1.5 Billion into the Spanish economy in direct and indirect effects in the short to medium term of hosting the 33rd America's Cup- generating around 22,500 jobs

About the America's Cup

The America's Cup is the oldest trophy in international sport. First contested in 1851, the America's Cup is the most prestigious prize in sailing. Dominated by the Americans with 24 consecutive Defences by the New York Yacht Club, the 132-year winning streak was ended by the Australians in 1983. American Dennis Conner won the Cup back in 1987 and the US defended twice more in San Diego until Team New Zealand won the Cup in 1995. The New Zealanders defended once in 2000 before the Swiss Challenger Alinghi won the trophy in 2003, taking the Cup back to Europe for the first time since 1851. The Swiss have selected Valencia, Spain, as the venue for the 32nd America's Cup in 2007.

To obtain the Allianz Economic Report into the America's Cup and further information on Allianz's global sponsorships go here.

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