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Pimp my Grill - the BeefEater gold-plated barbeque

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May 10, 2007

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May 11, 2007 We’re not quite sure what it is about barbeques, but we’ve seen our share of innovative outdoor cooking appliances in recent times. First there was the 345 horsepower, 5.7-liter HEMI V8 barbeque, then the Powerblock V8 BBQ that brands the food it cooks with the logo of your choice and then GarageWorks’ concept tailgating appliance that cooks, cools, warms and stores. Now we’ve seen it all – in a promotional initiative designed to draw attention to its range of barbeques, BBQ manufacturer BeefEater has created the ultimate in backyard bling – the world’s first fully operational gold-plated barbecue. All parts of the US$12,500 grill except for the cooking surfaces have been individually plated in 24 carat gold. BeefEater tricked out one of its range-topping Signature Series 6 Burner SL4000 to create a uniquely lavish gold plated barbecue, “for those who want to make a statement with their barbecue and have the money to burn.”

According to BeefEater Managing Director, Peter Woodland, “it’s for the man who has everything and wants more.” The one of a kind barbecue features six high output burners plus a wok burner, roasting hood with viewing window and warming rack, quartz ignition, vaporizer grid and reflector system.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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