May 10, 2007 The Toyota Prius has earned many plaudits worldwide since its launch in 2004 but it’s unlikely to ever have a better 24 hours than those that have just passed. Yesterday, the hybrid family car won its fourth consecutive International Engine of the Year Award for the engine with the best fuel economy, and today it finished equal top of the 2007 J.D. Power and Associates customer satisfaction study. The independent study of thousands of UK motorists driving vehicles registered between September 2005 and August 2006 saw the Prius place equal first, alongside the Lexus IS, another Toyota group model. Given that the award is open to cars of any price, the latest accolade demonstrates the high esteem in which it is held by the most demanding of judges – owners. It was a good day for Toyota in general, as the company’s premium Lexus brand took out its seventh consecutive Gold Award for customer satisfaction, ranking top in three of the four key measures – vehicle quality/reliability, service satisfaction and vehicle appeal. Lexus has now claimed the coveted Gold Award every year since it became eligible for consideration.
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