May 8, 2007 Retail tracking solutions provider Paxar has been thinking slightly outside the square in coming up with its consumer-facing item-level RFID solution, magicmirror. For brands and retailers, magicmirror means the ability to touch customers on an emotional level and positively influence their purchasing decisions. When a customer or sales associate brings an RFID-tagged piece of clothing in front of the magicmirror, it automatically displays rich personalized information including brand messaging, garment description, size and color availability, as well as mix-and-match guides that suggest other items for accessorizing a wardrobe. When installed in the fitting room, customers can request immediate assistance from a salesperson by simply touching the magicmirror, without ever having to leave the room.