The mophie Bevy – the first Illuminator-built product
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Article Summary
May 8, 2007 Mophie today announced the US$15 Bevy, the first product to be released from the highly successful Illuminator project. The mophie Bevy is a multifunctional case for Apple's iPod Shuffle that features a bottle opener and key chain and was designed by a 17-year-old from California. The Illuminator project at MacWorld Expo transformed mophie’s booth into a live community collaboration and creation lab where, over a four-day period, 30,000+ MacWorld attendees were invited to doodle a product concept that enhanced any of the newest Apple products. Concepts were voted on by MacWorld attendees at the show and on mophie.com. Finally, mophie designers and engineers took the winning concepts and developed prototypes in the booth.
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