Barbie surfs the intertubes

May 1, 2007 Mattel has taken one of its oldest brands online with the creation of www.barbiegirls.com. The 48-year-old Barbie doll has been a fashion icon, a cartoon star, a feminist antihero, a pop culture stalwart, and frequently a torture victim. Now she's lent her name to a sort of scaled down Second Life, designed exclusively for young girls.

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