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KTM to mass produce 700kg 300 bhp US$55K X-Bow

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April 19, 2007

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April 20, 2007 We wrote extensively and quite enthusiastically about KTM's 700kg 300 bhp carbon fibre X-BOW roadster in February, so we now have the pleasure of announcing that the public's extremely positive reaction has seen the green light given for series production. Originally, KTM’s intention was to have Dallara produce a pilot series of 100 units, but with firm orders for 600 cars coming in the last two months, production will now be handled by Magna Steyr Fahrzeugtechnik beginning early 2008, with the first customer deliveries in February. The aim is to reach an annual production of 1000 units as soon as possible. Plans still call for the production of the first 100 units as an exclusive special series. No mention was made in the announcement of any changes to the price, although with series production, the cost of manufacture will drop - a modest EUR 40,000 (US$55,000) is still the last price mentioned, which makes the vehicle a remarkable bargain when equated to bang-per-buck.

KTM head Stefan Pierer explains that the reason for this switch is the need to react quickly to the high demand: “At Magna Steyr, we will achieve a higher production output appreciably faster. Furthermore, this decision enables us to simplify the procedure: we have to start up only one manufacturing process.”

Yeehaaah!

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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