April 5, 2007 From time to time, we see a technology with a lot of potential and we think about the possibilities and we get scared. This is such a technology, and when advertising authority Dr Max Sutherland alerted us to it, his comments reflected the potential and the possible consequences: “Uh, oh. Marketers. Advertisers. Do not use this. Repeat. Do not use this. This being a technology that allows you to use lasers to put temporary graffiti on buildings from hundreds of feet away using laser projection. If you do use it, you know what's going to happen. The entire world is going to look like Times Square because every building will be turned into a "temporary" billboard. Come on. Admit it. You know you can't resist this.” Oh dear, what will become of us all? Will ambient anarchy prevail? Video here. Learn more here.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon