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Turn any building into a billboard – ambient anarchy approaches

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April 4, 2007

Turn any building into a billboard – ambient anarchy approaches

Turn any building into a billboard – ambient anarchy approaches

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April 5, 2007 From time to time, we see a technology with a lot of potential and we think about the possibilities and we get scared. This is such a technology, and when advertising authority Dr Max Sutherland alerted us to it, his comments reflected the potential and the possible consequences: “Uh, oh. Marketers. Advertisers. Do not use this. Repeat. Do not use this. This being a technology that allows you to use lasers to put temporary graffiti on buildings from hundreds of feet away using laser projection. If you do use it, you know what's going to happen. The entire world is going to look like Times Square because every building will be turned into a "temporary" billboard. Come on. Admit it. You know you can't resist this.” Oh dear, what will become of us all? Will ambient anarchy prevail? Video here. Learn more here.

About the Author
Mike Hanlon After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again.   All articles by Mike Hanlon
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