New Print Technology delivers high-speed, quality color at breakthrough Price/Performance

Color: The technology prints at native 1600x1600 dpi full resolution with the industry’s smallest drop size (just over one picoliter or one trillioneth of a liter). This design enables high-quality color photos, labels and business documents with virtually instantaneous drying times and low operating costs.

Price/Performance: The Memjet technology boasts the industry’s leading price/performance ratio. A business-class, 60 ppm Memjet-based printer is expected to retail for under $300. The ink pricing is expected to lead the market and help eliminate the price penalty for printing color.

The technology is scalable from 20mm to more than 2 meters (6 feet), making it appropriate for everything from small-format phone and camera printing to large-format commercial printing applications. The technology is available now for OEMs interested in home and retail photo applications (4x6” or A6), general business devices (8.5x11” or A4) and on-demand label, tag and ticket-printing devices.

Technology Implications

The technology has major implications for the printing industry. It will allow new brands to quickly enter the market without large development costs, and enable existing brands to extend their portfolios and improve their competitive positions.

By setting a new performance standard and significantly lowering acquisition and operating costs, the technology will likely accelerate the shift from monochrome laser printing to color printing in businesses. It will also encourage businesses to decentralize color printing, making it more practical for the workgroup.

Whether printing at home or in retail, the Memjet technology offers a fast, convenient option for printing photos. The technology will also expand the retail options for photo printing by enabling smaller-format, lower-cost, photo-kiosk printers.

And, by adding color and increasing the quality and reliability of label, tag and ticket printing, the technology can potentially disrupt existing thermal label-printing applications.

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