March 19, 2007 Once regarded as frivolous and inconsequential, the game console is fast gaining mainstream media clout and the third generation of consoles has further expanded its penetration into homes with 150 million US citizens now having access to at least one console - more than half (52.4%) of the total U.S. television population. As a medium it is particularly strong among key demographic groups with more than two-thirds (67.7%) of all men 18-34 and 80 percent of men 12-17 years of age. The number of video game consoles in U.S. television households has expanded by 18.5% in just two years, according to a new report. Specific console penetration details have not yet been released.
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