Hyundai and GE Plastics develop the QarmaQ Advanced Technology Vehicle

March 7, 2007 At the Geneva International Motor Show yesterday, Hyundai and GE Plastics presented the QarmaQ, Advanced Technology Demonstration Vehicle (ATDV) that showcases over 30 different environmentally progressive technologies led by the innovative “Elastic Front”, an innovative solution that can help reduce the risk of severe injuries in Crossover Utility Vehicles (CUV) pedestrian collisions. Designed at Hyundai Motor Europe's Design and Technical Center in Russelsheim and engineered in close cooperation with GE Plastics, QarmaQ develops and validates over 30 key technologies, which will be selectively incorporated into Hyundai’s new models to be rolled out from 2008-2014.

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