February 28, 2007 Founded in 1872, Pirelli is known variously around the world for its Pirelli International Award (involving the communication of Science & Technology), its sponsorship of Italian Soccer Club Internazionale and the Brazilian soccer club Palmeiras, the Pirelli Tower in Milan, its highly-sought-after calendars and more recently its short films starring Uma Thurman, but mainly because of its tyres. To celebrate 100 years of motorsport, the Italian icon has launched its most technologically advanced ultra-high performance tyre ever - the P Zero. The tyre features a new tread pattern, innovative compounds and structure, and is protected by five patents. It is already being fitted to the Ferrari 599 GTB Fiorano, the Lamborghini Murciélago and Gallardo, the Audi R8 and S8, the Aston Martin DB9, the Maserati Quattroporte, the Jaguar XK, the Mercedes AMG, and will shortly appear on the Alfa Romeo 8C Competizione and the hottest Porsche and BMW models.
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