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The Ferrari Art.Engine


March 3, 2007

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March 4, 2007 At the opposite end of the visibility spectrum to the Masquerade loudspeakers is the Ferrari Art.Engine. It’s one of the most exclusive audio systems on the planet, it looks like something from the 22nd century, and it’s accordingly a whole lot more connected too. Art.Engine is a complete music system that combines twin speaker arrays, wireless signal input and digital electronics in a single tower designed specifically for the home or office. One press of the red “Engine Start” control button beams music wirelessly from your computer, or you can plug in an iPod, MP3 player, satellite radio or CD player and instantly enjoy an extraordinary music experience. More a fine instrument than a piece of electronic equipment, the Art.Engine is a luxurious and timeless sculpture of aluminum and carbon fiber that combines performance, beauty and simplicity, not to mention a presence that cannot be ignored, make it the focal point of any space it inhabits. Limited to only 1000 pieces, the elegant Art.Engine is one of the most exclusive products ever licensed by Ferrari and is an objet d’art that introduces a new standard in room-filling music reproduction and visual presentation.

The Art.Engine is the creation of design and innovation studio David Wiener Ventures and has been endorsed by Ferrari as an official Ferrari-branded product.

“Art.Engine’s development demanded highly advanced audio technology, performance, style and construction methods, and was inspired throughout the development process by Ferrari’s engineering and standards,” says David Wiener, President and CEO of David Wiener Ventures. Giulio Zambeletti, Director of Brand Development Ferrari SpA, emphasizes Ferrari’s commitment to excellence. “Any high end product licensed by Ferrari must have an uncompromising approach to quality, breakthrough technology, and ultimate performance. The Art.Engine encompasses them all.” Powerful, yet streamlined at 47 inches tall, 16 inches wide and only 6 inches deep, the Art.Engine creates a room-filling sound field of high-definition stereo entertainment. Needless to say, performance is outstanding. “Vibrant,” “clear” and “three-dimensional” are some of the words listeners use to describe the Art.Engine.

Art.Engine’s every detail exhibits the passion and elegance influenced by Ferrari — from the racing-style NACA cooling ducts, sumptuous carbon fiber baffles, and Ferrari-inspired paint finish to the extraordinary sonic performance. Today’s tech lifestyle has created a new mode of music listening and demands a totally new approach to audio. DWV, with input from Ferrari, has accepted this challenge and the result is Art.Engine. Art.Engine’s sophisticated technology brings considerable advantages in performance, yet its extreme simplicity provides immediate ease of use.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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