February 19, 2007 A fortnight ago we wrote about Steve Jobs’ provocative open letter on Digital Rights Management and the extraordinary reaction to the letter. In the interests of fairness, there is another viewpoint and in our humble opinion, the best presented counter to Jobs’ position is presented by DRM specialist Macrovision. Macrovision has been in the content protection industry for more than 20 years, working closely with content owners of many types, including the major Hollywood studios, to help navigate the transition from physical to digital distribution. The company has been involved with and has supported both prevention technologies and DRM that are on literally billions of copies of music, movies, games, software and other content forms, as well as hundreds of millions of devices across the world. Macrovision CEO & President Fred Amoroso penned the response. Wikipedia offers perspective on the issue with links to all the stakeholder groups, and the illustration comes from here. Via Slashdot
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon