FLUX wins Peugeot P.L.E.A.S.E. Design Competition

The competition in detail

The first three phases of the competition ran in succession from September until presentation of the La Griffe trophy on 6 March at the Geneva Motor Show. After the Motor Show, there will be a further three phases before presentation of the winning project at the Frankfurt Motor Show in September 2007:

– the full scale project production phase, from March to September 2007;

– parallel integration in a future Xbox 360 video game, from the autumn of 2007 to the beginning of 2008;

– presentation of the concept car at the Frankfurt Motor Show in September 2007.

The panel of judges:

The panel of judges at different stages was composed of Xbox and Peugeot representatives, including top managers from the Peugeot Design Centre, but also journalists and Internet users who voted on line.

For its fourth edition, the competition broadened its appeal with more than 4,000 projects submitted to the www.peugeot-concours-design.com site between October and December. The number of projects was higher compared to the previous edition, +5% compared to 2004 (3,800 projects), thereby setting a new record for the number of entries.

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