February 14, 2007 The diet soda market has been traditionally one where the calories are reduced in comparison to the syrupy full-calorie sodas. In October last we wrote about the coming of a Coca Cola-owned softdrink which puts a new spin on diet soda – the soda actually raises the metabolism and burns calories. Now research company Datamonitor has named the category of calorie burning beverages, as the number one food and beverage trend for 2007. As it turns out, Coca Cola’s Enviga did not make it to market first. That honour goes to Celsius, making it the first calorie burning soda and hence a category buster. Celsius has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Both Enviga and Celsius are based on Green Tea.