NFC morphs the wallet and the mobile phone

The SAGEM my700X ContactLess makes it easier to use public transport, because it can act like a travel ticket. If the phone’s switched off, or even just out of battery, you still just swipe the phone in front of the reader terminal to validate your ticket – the whole process is paperless. Plus there’s the added advantage that you can also choose to use your phone's web browser to pay the transport services provider online. That way, you’ll get an e-ticket sent to your mobile that covers the travelpass options you paid for – no more queuing or missing the bus because you don’t have a pre-pay ticket!

NFC technology paves the way for a whole range of spin-off services, like options for downloading local street maps by swiping the phone in front of a ‘smart street map’ (which is a street map incorporating a contactless chip), real-time traffic updates, or bus and train timetables, all of which make for easier, hassle-free use of travel services.

Scheduled for early 2007, 200 customers in Grenoble will be trialing the system via a scheme promoted by a partnership between local transport services and a mobile network operator. Passengers will be testing 'TAG' travel passes recorded on their SAGEM my700X ContactLess mobiles throughout the Grenoble public transport system, which offers 3 tramway lines and 28 bus lines serving a 310 km2 area covering 26 local communes and a population of over 40,000.

Receiving position-sensitive information

With a SAGEM my700X ContactLess mobile, it will soon be possible to instantly pick up all kinds of information as you pass by NFC-enabled hubs and terminals, like poster displays or even advertising terminals.

For example, a possible scenario would be that you could swipe your mobile across a cinema billboard and instantly receive useful info, such as where the film is showing, screening times and schedule, trailers and teasers. You would access this info via either the Internet (using the mobile’s WAP browser), a phone-call link-up (triggered automatically), or an SMS.

SAGEM my700X ContactLess, NFC-enabled by Sagem Communication

The SAGEM my700X ContactLess is the first milestone in SAGEM’s drive to develop a mobile services offer that exploits contactless technologies. SAGEM’s technological know-how and skills expertise are being turned to SAGEM phone users, and the design brief is simple: to make life easier.

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