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The EDAG Luxury Utility Vehicle (LUV) concept car for Geneva Motor Show

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January 24, 2007

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January 25, 2007 The latest concept car from EDAG Engineering + Design AG, has a distinct nautical flair, with oiled teak used on the bonnet, inside as the floor covering , and again on the elegant loading platform behind the five seat cabin which gives it the air of a quarterdeck. Conceived as a niche vehicle, the Luxury Utility Vehicle (LUV) presents a maritime appearance from its bows to its stern, and is targeted at customers who are not looking for just an ordinary car, and who appreciate something more distinctive. The dimensions of the vehcile are also imposing - an impressive overall length of 5.7 metres, over 2 metres wide and 1.8 metres high, the EDAG LUV is a real eye-catcher which will be seen for the first time in public at the Geneva Motor Show on March 7, 2007.

Behind the two rows of seats with ample space for 5 passengers, there is a teak-covered loading platform. This, in keeping with the maritime look of the concept car, has the distinct air of a quarter deck. Retractable clamps mounted in the teak flooring provide the owner of the “EDAG LUV” with the same kind of practical means of securing loads found on ships and boats.

“LUV”, the name of the concept car, is also a German nautical term, meaning “luff”: Apart from this, however, the term also defines a new vehicle segment, namely the Luxury Utility Vehicle.

The harmonious lines of the body’s design enable the loading platform and passenger cell to be joined together so elegantly that the utility vehicle character frequently manifest in pick-up models is no longer evident.

“LUV“: A new vehicle type which, with its originality, size and elegance, has clearly been developed by EDAG as a niche vehicle for a target group who prefer vehicle concepts which diverge to one side or the other of the mainstream.

The entire project, from the concept defining stage, through the design process and development, culminating in the ready-to-drive prototype, took just three months to complete, and is ready for conversion into a premium edition.

The “EDAG LUV” is an example of how, with an economically acceptable outlay, it is possible to transform a model for volume production into an independent niche vehicle.

EDAG is currently in close contact with prestigious vehicle customising companies, looking into the possibility of a potential “launch” of the “EDAG LUV”.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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