PRADA and LG launch touch screen mobile phone

January 20, 2007 LG and PRADA have unveiled a mobile phone controlled entirely by a touch-screen which is sure to draw comparisons with Apple’s recently announced iPhone. LG and PRADA have apparently worked closely together on every aspect of the product, from handset development to marketing, first announcing their intentions in December, but no doubt sensing the opportunity presented by the worldwide iPhone publicity and the possibilities of an iPhone delay given that Cisco is in litigation with Apple over the name. The PRADA Phone by LG (KE850) has a touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. The PRADA Phone will be available with prices starting from 600 Euros in mobile dealerships and PRADA stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007. The Korean version of the phone is scheduled to launch in the second quarter of 2007.

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