2008-09 Volvo Ocean Race boats with embedded media

January 19, 2007 The next running of the world’s most demanding offshore adventure, the 2008-09 Volvo Ocean Race (the former Whitbread Round the World Race), features 11 ocean legs, eight inshore races and shorter stopovers in a route which takes in the hitherto uncharted territories of Asia, India and the Middle East. The race will start in the port of Alicante, Spain in the autumn of 2008. There are also changes to crew numbers and one of the most intriguing moves was the introduction of a new position of on-board media specialist – every boat in the race will carry full-time media liaison to improve the quality of interviews and imagery and to facilitate quicker and better editing of the vast quantity of footage. On-board audio and video of the last race helped raise the profile of the event but with the immediacy of new media at the race organiser’s disposal, the new moves are expected to further broaden the appeal of the race. The new rules are also designed to facilitate an all-female crew in the event.

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