Vodafone McLaren Mercedes F1 Launch

January 16, 2007 The launch of the Vodafone McLaren Mercedes team was predictably huge – with Vodafone is joining as Title Sponsor and Official Mobile Partner, the event took on gargantuan proportions on a bespoke circuit around the Ciudad de las Artes y de las Ciencias in Spain, coincidentally the homeland of their stellar signing, newly crowned world champ Fernando Alonso. Alonso and new teammate Lewis Hamilton form one of the youngest driver line-ups in the history of the sport and Hamilton in particular must have wondered just how big F1 would be when the pair unveiled the new livery in two MP4-21 race cars in front of a crowd of more than 150,000. This was followed by the unveiling of the 2007 car, the MP4-22. Tomorrow, the 2007 challengers will conduct a shakedown test at the Circuit Ricardo Tormo in Valencia. Vodaphone released three commemorative edition phones for the affair.

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