Concept to prototype in three days

January 15, 2007 With concept-to-showroom times being cut from years to months in recent times, one wonders just how quickly the development process can be carried out. One very ambitious and ultimately successful promotion at MacWorld Expo really pushed the envelope in this regard. Product development company mophie successfully turned the show floor of MacWorld ’07 into an open-source product development space where in less than four-days MacWorld attendees saw doodled concepts become actual prototypes. The mophie Illuminator generated over 100 concepts, and although the promise was to deliver one prototype, three of the concepts were deemed so good that three finished products were created during the show. And some nice ideas too …

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