Purchasing new hardware? Read our latest product comparisons
ADVERTISEMENT

WHOOPS - Cisco files suit against Apple over iPhone Trademark Infringement

By

January 10, 2007

January 11, 2007 Apple’s iPhone burst onto the internet yesterday like a nuclear explosion, immediately becoming the most sought after product of 2007. Given that just about every tech journalist in the world was aware of Cisco’s registered iPhone trademark, we all assumed that a deal had been struck, but apparently not! Cisco today announced that it has filed a lawsuit in the United States District Court for the Northern District of California against Apple, seeking to prevent Apple from infringing upon and deliberately copying and using it’s trademark. Cisco obtained the iPhone trademark in 2000 after completing the acquisition of Infogear, which previously owned the mark and sold iPhone products for several years. Infogear’s original filing for the trademark dates to 1996. Linksys, a division of Cisco, has been shipping a new family of iPhone products since early last year, expanding the iPhone family with additional products as recently as December. “Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco’s iPhone name,” said Mark Chandler, senior vice president and general counsel, Cisco. “There is no doubt that Apple’s new phone is very exciting, but they should not be using our trademark without our permission.

“Today’s iPhone is not tomorrow’s iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand,” Chandler concluded.

With its lawsuit, Cisco is seeking injunctive relief to prevent Apple from copying Cisco’s iPhone trademark.

ADVERTISEMENT
About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
Tags
Post a Comment

Login with your Gizmag account:

Related Articles
Looking for something? Search our articles
ADVERTISEMENT
ADVERTISEMENT