Mazda Ryuga Concept captures the spirit of motion

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Mazda Ryuga Concept captures the spirit of motion

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January 9, 2007 As we’ve previously mentioned, Mazda does great show cars, and the promise of the Nagare concept was more than fulfilled when the metallic manifestation of those sketches we previewed became a reality. The word Nagare is one of a hundred or more Japanese words that describe the embodiment of motion – such as how wind shapes desert sand, the way currents stir the ocean’s floor or the way waves lap at the shores of a lake. van den Acker explains, “Nagare is purposely emotional and expressive. Anyone who sees it is drawn for a closer look; they’re moved to caress surfaces inspired by nature, to understand how they could work on an automobile.

How will Mazda’s Zoom-Zoom spirit achieve form and substance in the future? Laurens van den Acker, Design Division General Manager for Hiroshima, Japan’s Mazda Motor C orporation , disturbed the status-quo and challenged every designer in his three global studios with that very question upon his arrival at Mazda early last year.

After months of soul searching, hundreds of sketches and thousands of discussions, meetings, arguments and revisions, the first part of the answer was unveiled at the recent Los Angeles Auto Show. Mazda’s provocative Nagare (pronounced “nah-gah-reh”) – Japanese for “flow” – concept introduced a new surface language that evokes the emotion of motion in a stationary automobile.

“But we wanted to take the idea further,” van den Acker continued. “The Ryuga concept we’re presenting in Detroit is our next step in the evolution of Nagare. It’s an exploratory design study that’s more realistic than Nagare and therefore more useful in gauging reactions from those who see it.

“To put this in fashion terms, if Nagare is haute couture (a custom designed and tailored garment), Ryuga is prêt-a-porter (ready-to-wear, not one of a kind).”

RYUGA: “ree-yoo-ga,” Japanese for gracious flow

“Ryuga celebrates refined and controlled motion,” van den Acker continued. “Nagare is a dream or an emotion that’s just beginning to take shape; Ryuga extends that idea by adding definition.

“To draw this new surface language closer in time to a car Mazda will produce for sale, we’ve added interior and powertrain details that were purposely absent from Nagare.

“Mazda is a brand that thrives on distinctive design. We are standing up to be recognized for boldness and originality. We have the courage to forge leadership in selected areas such as dynamic performance and striking design. Combined, these attributes give each of our products the soul of a sports car. The flow expressions that Nagare and Ryuga embody will be seen both in the near term on other concept cars and in the long term on production models.

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