Ford Airstream Concept – the Crossover model of the future

The crossover vehicle is growing rapidly in popularity in most world markets, particularly in the United States where the market segment is projected to top three million units annually by the end of the decade. Accordingly, Ford staked a claim for market leadership in the green end of the segment today at NAIAS when it showed its plug-in hydrogen hybrid fuel cell Airstream Concept. The drivetrain – called HySeries Drive – operates under electric power at all times. This advanced fuel cell system is half the weight and cost of today’s fuel cells and can even operate when the mercury dips below freezing.

The Ford Airstream Concept captures the sense of optimism and adventure conveyed in American aircraft, spacecraft and the streamlined shape of Airstream trailers. It’s reflected in the crossover concept’s organic, fuselage-inspired form language, unique reflective paint and 12 ceremonial rivets, which pay homage to Airstream’s iconic construction.

“Crossovers are an increasingly important part of our business, and Ford is going to continue developing an expressive range of these vehicles,” says Peter Horbury, executive director – Design, The Americas. “The Ford Airstream Concept is a futuristic look at crossovers. It’s the ultimate modern touring vehicle that delivers flexibility and capability with dynamic design that evokes the spirit of the journey.”

“For 75 years, Airstream has been an icon synonymous with the optimism, discovery and wanderlust that’s helped defined America,” said J Mays, group vice president – Design, and chief creative officer. “It seemed only fitting for us to come together through our shared passion for the open road and show a vision for the future of American transportation.”

Much like Ford, Airstream began with one man’s dream. In 1931, Wally Byam began leveraging aircraft-construction methods to make trailers aimed at feeding Americans’ surging desire to travel.

“Silver bullets” have been shooting up and down highways ever since, leading a Recreational Vehicle industry that’s realized record profits and revenues in 2005 and the first half of 2006.

“Business for Airstream and the RV industry has been strong, but we want to continue finding options for tomorrow’s road trips. Our success in recent years has come from challenging the conventional thinking about what an Airstream is. The Ford Airstream Concept is a stunning example of just that,” says Bob Wheeler, president and chief executive officer of Airstream. “Plus, a partner like Ford, with its long history as an American icon, made perfect sense for this kind of exploration.”

Both companies are influenced by economic and demographic trends – chiefly baby boomers approaching retirement age.

In the U.S., 11,000 people turn age 50 every day. These consumers are starting to downsize their lives and their vehicles, opting for more nimble and fuel-efficient models. With their children leaving home and some retiring, they also have more time for travel.

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