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Chevrolet Camaro Convertible concept

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January 5, 2007

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January 6, 2007 The Chevrolet Camaro concept was one of the stars of the 2006 auto show season, so it’s not such a stretch to understand where the Camaro convertible concept came from. The original Camaro was introduced to the Baby Boomer generation in 1966, offering this large individualistic group access to an affordable sports cars for the first time. As Boomers transitioned into larger vehicles to accommodate growing families, younger drivers embraced used Camaros as their first cars, and third- and fourth-generations of the Camaro continued to deliver affordable fun and performance to a new generation of enthusiasts. Indeed, hundreds of thousands of owners of all walks of life have found driving fun in a Camaro during the past 40 years.

The new Camaro concepts draw on their namesakes’ heritage, but also the global, youthful influences of the 21 st century. These influences are seen in the Camaro convertible concept’s bold proportions, tailored wheel-to-body relationship and detailed interior – including the multi-dimensional instruments. It’s a design that resonates with a generation of younger car buyers influenced by highly stylized “tuner” cars and import sports cars.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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