The first truly double-sided LCD

January 5, 2007 Each new technological breakthrough, regardless of the vertical market from which it came, seems to have the potential to influence not just its core market but dozens of other verticals. Some technology breakthroughs influence more verticals than others and we can’t help but feel that Samsung’s new double-sided LCD might have a profound effect on the form factor what we’ll be carrying a year or three from now, and subsequently on the content formats for the world’s burgeoning mobile information industry. The LCD can show two different pictures or sets of visual data simultaneously on the front and back of the same screen. Other conventional double-sided LCDs can only show a reverse image of the same video data. The LCD's efficient and ingenious use of light to display images in both transmissive and reflective modes promotes slimmer, more cost-effective products and will replace two display panels with one, thereby reducing overall thickness of mobile products by at least 1mm. The display requires only one backlight, while previous double-screen LCDs require two. One side of the panel operates in a transmissive mode, while the other operates in a reflective mode. By using a unique reflective design that utilizes the light trapped in the opposing screen's transmissive mode, the reflective mode does not solely rely on external light sources.

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