January 2, 2007 For all the high tech wonders in our life, there’s nothing quite as humbling as a simple blocked rain to remind us that we have yet to solve all the mysteries of the universe. A new product designed to open a slow-running drain caught our eye over the holiday period - a velcro-tipped, disposable drain snake called FlexiSnake.
Businessman turned inventor, Scott Turner, began test marketing the new invention in his local hardware store and it sold more units than any of the 12 popular chemical drain cleaner products on the shelf. Now the company has begun selling the FlexiSnake online and is seeking international distribution partners.
Turner sums up the business opportunity: "Hair clogs are common and the drain cleaner market is huge - hundreds of millions of dollars, and this ill-met need creates a golden opportunity for a new product like FlexiSnake."
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon