Lincoln MKR Concept

Lincoln is pulling the wraps off a new concept car at the North American International Auto Show next week, signaling its design strategy for the next-generation of premium American vehicles and launching a new engine family. The Lincoln MKR concept introduces the company’s new “elegant simplicity” design language on a four-door coupe that also features environmentally friendly amenities and fuel-saving technology, including its TwinForce engine. The concept’s 3.5-liter gasoline twin-turbocharged direct-injection V-6 performs comparably or better than V-8 engines, delivering 415 horsepower and 400 lb.-ft. of torque on renewable E-85 ethanol.

The new design – created by a team led by Peter Horbury, executive director, Design, The Americas – showcases the visual elements that will influence a new generation of Lincoln products.

“We’ve reinterpreted the best of Lincoln designs over time, preserving the restraint and elegance synonymous with the brand,” says Horbury. “The Lincoln MKR concept is sophisticated and modern, resembling an athlete – extremely strong and fit but looks elegant in a tuxedo.

“This romantic, sporting coupe should turn heads at the show. And, ultimately, this new design language will help lead us forward in the growing premium segment.”

The Lincoln MKR concept features seven key exterior cues, which define modern Lincoln design:

* Clean, uncluttered surfaces * Powerful, dynamic beltline * Chamfered surface running parallel to the beltline * Distinctive Lincoln bow-wave, double-wing grille opening * Thin, horizontal taillamps that run from one side to the other * Significant C-pillar smoothly transitioning into the cantilevered roof, and * Powerful cantrail/roofrail

Three or four of these design elements are likely to appear on future production Lincolns, including the concept’s most dramatic feature: the double-wing grille inspired by the 1941 Lincoln Continental Cabriolet. The split grille is designed to resemble the bow of a boat cutting through the water, giving the oversize Lincoln star a proper home on which to stand proud.

The Lincoln MKR concept’s four doors and body side remain characteristically clean. A button concealed in the chrome door trim springs open the four ‘winged’ doors, slightly inclined for additional sophistication and a touch of drama.

From the rear, the coupe concept is instantly recognizable as a Lincoln, thanks to full-width LED taillamps stretching from side to side.

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