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The KangoRoom self-contained portable trade display

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December 29, 2006

The KangoRoom self-contained portable trade display

The KangoRoom self-contained portable trade display

December 30, 2006 As we’ve previously noted, moving an elephant atom by atom costs a lot more than moving the elephant in one pre-assembled lump. Now everyone knows that trade shows are a gold mine of new business opportunities and a vital part of an effective, integrated marketing effort, but the cost per lead is often very expensive when you add all factors into your allocation of resources. Creating a functional and effective booth at a trade show is not for the feint of heart or inexperienced – it requires fastidious pre-show planning and the choreography of myriad factors and external suppliers if it’s gonna be right on the day. The KangoRoom is a self-contained portable trade display that eliminates the constant design, construction and set-up of the booth. Obviously not for everyone, but for many companies this new approach from New Zealand’s KangoRoom would enable a lot more trade shows to be incorporated in the budget.

About the Author
Mike Hanlon After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again.   All articles by Mike Hanlon
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