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Download-To-Own movies with secure burn technology


December 18, 2006

December 19, 2006 Universal Pictures and ReelTime Media have launched the first major movie download-to-own (DTO) service to include secure burn technology. Movies will be released on the same day as retail DVD, enabling consumers with a high speed internet connection to download a wide selection of Universal movies and content for permanent ownership via a unique 3-copy secure burn DTO model. By logging onto the service, consumers can access two Windows Media files, downloadable to PC/laptop and a portable device (compatible with Windows Play4Sure technology) and a third digital file that allows the movie to be securely and legitimately burned to DVD, containing full DVD functionality. Pricing for the downloads will begin at AUD$14.98, with new release titles costing AUD$33.99 (US$26.50).

Initially, consumers can choose from a selection of 35 Universal titles, and ReelTime will progressively encode and make available new release titles on the same day and date as DVD release, as well as further catalogue titles, providing greater depth of titles each month.

“This unique offer will be supported by Universal’s world-class content at a very attractive price point,” commented John Karantzis, Managing Director of ReelTime Media Ltd. “We feel this service also provides a robust anti-piracy alternative, as well as providing professionally encoded content for portable devices, for enjoyment anytime, any place."

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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