Asimo - the perfect brand spokesperson

December 15, 2006 The world of personal robotics is drawing closer, with some estimates of the personal robotics industry putting it abreast with the world automotive industry two decades from now. Honda has already established itself as the world’s largest motorcycle manufacturer and has branched into a dozen different recreational and business markets as diverse as jet aeroplanes, jet skis, and industrial engines. Its biggest market may be yet to come, because it has been working diligently for 20 years in the development of a bipedal humanoid service robot named Asimo and if it works half as well as the rest of the company's products, it'll be one of the pioneers into the home when robotic servants reach mass commercialisation. Asimo is already a well known brand but when Honda begins airing 90 second commercials in the UK later this week, where Asimo becomes the ideal fully-owned, never-makes-a-mistake brand spokesperson, we figure history is being made. Asimo embodies the Honda attitude towards technology – warm, approachable, human, optimistic and always moving forward – as the Honda spokesperson, he will become the first publicly known robot on a global scale, and he’ll evolve publicly across all languages. Honda's new warmtechnology web site goes live today, and there are also five short films available at www.honda.co.uk. The series of webcasts introduce Asimo, and show how its warm approach has brought science and technology to a broad audience across the world.

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