— Good Thinking
Custom Gift Card Kiosks
December 15, 2006 Since the first Christmas card was sent in the year 1843 by Sir Henry Cole, the traditional has caught on and the Christian Festival is now the largest card-sending occasion in most European countries, the United States, Australia and a bunch of others. As far as we’re aware, George W Bush sends the most Christmas cards each year (approx. 1.4 million Christmas cards), America sends 1.9 billion Christmas cards and we warrant there’d be a few more sent across the rest of the world too. So it’s interesting to see the development of the Christmas card via personalised gift kiosks and on-line services such as Cardways. The Macy's Custom Gift Card Kiosk by Cardways is being tested in select locations in San Francisco and San Jose to give customers a more personal gift card experience. You can personalize your cards with photos and the message you want for that person, and ordered online or at the kiosk, the company prints, addresses and mails your cards for you.
For those shoppers not in the test cities, cardways.com provides personalized gift cards and greeting cards online where customers can choose from a variety of retailers.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon
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