Internet Video Revenues to exceed US$7 Billion in 2010: Advertising revenues spur initial market; content services to show significant growth beginnin

December 8, 2006 The Internet Juggernaut is now in full stride. What began just a dozen years ago as a fledgling commercial medium is now well into its second billion users – first it was text, then text and pictures then it fueled the digital music revolution and now it is getting set to do the same for video. Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed US$7 billion by 2010, according to Parks Associates’ Internet Video: Direct-to-Consumer Services. The report also notes this growth will accompany an ongoing shift toward greater parity between the revenue sources. In 2007, approximately 85% of revenue will be from advertisements attached to user-generated content and television and news streams. By 2010, services for renting and downloading TV shows and movies will account for nearly 40% of total revenues.

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