Mazda Adrenaline Concept


December 5, 2006

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December 6, 2006 Blurring the lines between a sport-utility vehicle and a sports car, Mazda’s Adrenaline Concept is based on a more powerful, more aggressive CX-7 SUV. Designed and built by Mazda Design North America, the 300 horsepower Adrenaline is a truly high-performance sport-crossover vehicle designed to promote the “Emotion of Motion.” To give the SUV a true sports car feel, the CX-7’s stock six-speed automatic transmission was changed for a six-speed manual, and the driveline dropped in from a MAZDASPEED6. Renowned rally driver and drifter Rhys Millen, pushed the Adrenaline engine out to more than 300 horsepower, and ...

Based on the all-new Mazda CX-7, Adrenaline is a fully running prototype that showcases Mazda’s commitment to performance. “Adrenaline is athletically inspired for people who demand a car that is as lean and fit as they are and represents their passions, yet doesn’t sacrifice in hauling those passions around,” said Franz von Holzhausen, design director, MNAO. “Adrenaline is tuned like an avid cyclist, and delivers on the promise.”

To give the SUV a true sports car feel, the CX-7’s stock six-speed automatic transmission was changed for a six-speed manual, and the driveline from a MAZDASPEED6. With the help of rallyist and drifter Rhys Millen, the Adrenaline engine was pushed out to more than 300 horsepower, thanks to a re-tuned engine with a modified intake system, header with a free-flow exhaust and more boost from the re-plumped turbo. Other performance enhancements include a remote oil cooler and repositioned intercooler located opposite the oil cooler in the front fascia.

A wider, lower stance and a bold new face give the all-wheel-drive Adrenaline an aggressive and firmly planted sporty stance. Unique design cues include new front and rear exterior styling, a clam shell front clip, wrap around rear spoiler and an innovative rear glass design. New fenders and doors give Adrenaline a three-inch wider overall stance. Wheel wells are filled out through the fitment of 22-inch EXE wheels with a greater-than-stock offset and 285/35-R22 Yokohama tires, providing an aggressive look and sure on-the-road ride and handling.

Re-trimmed to suit an avid cyclist, Adrenaline’s interior includes a leather-wrapped instrument panel, a center console-integrated iPOD and sporty, laser-etched front and rear bucket seats. An integrated bike rack runs down the spine of the roof, while clear moon -roof panels run from header to spoiler, adding to the feeling of space in the interior. Removable DVD systems from Visteon are integrated into the interior roof panel.

Inspired by the yellow jerseys worn by bicyclists to signify stage and overall winners, Mazda designers chose gradating yellow paint theme, which gives the impression of the vehicle punching through the atmosphere. It is bright, bold and sporty.

Guaranteed to turn heads, Adrenaline delivers on the promise of Zoom-Zoom and adroitly crosses the line between an SUV and a sports car – more practical, but just as much fun.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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