Mazda Nagare Concept: Capturing the Emotion of Motion In New Surface Language
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Article Summary
UPDATED NEW IMAGES December 1, 2006 Mazda does good concept cars. In the 2005-2006 global auto show season, Mazda’s Sassou (2005 Frankfurt Motor Show), Senku (2005 Tokyo Motor Show) and Kabura (2006 Detroit Auto Show), Mazda’s global design team kicked butt. Mazda’s design division has invented a new surface language called Nagare for introduction at this year’s Greater Los Angeles International Auto Show. It looks like a Grand Slam to us! NAGARE (pronounced “na-ga-reh”) is Japanese for ‘flow’ and the embodiment of motion. Under the direction of Mazda’s new global design director, Laurens van den Acker, the challenge given to the team was to invent a novel means of registering motion in vehicles whether they’re moving or still. Nagare achieves that goal while also signaling a fresh design direction for future Mazda vehicles. Nagare is the first of a series of design concepts – some closer to actual production vehicles than others – that Mazda will showcase this global autoshow season, including Los Angeles, Detroit, Geneva and Tokyo. We can’t wait.
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