Mazda Nagare Concept: Capturing the Emotion of Motion In New Surface Language

“Our new surface language is car-centric. After studying the architectural approach, which tends to be strictly rigid, and the organic approach, which is highly fluid, we created Nagare to straddle those two disciplines. It is fluid, graceful, and dynamic. But the message it registers on the beholder is flow-motion.”

GLOBAL DESIGN EFFORT

To give Mazda products sold in far-flung global markets a common design theme, the three global design studios, located in Irvine, California, Frankfurt, Germany and Yokohama, Japan are inspired, guided, and encouraged by Laurens van den Acker, the firm’s global design director, located at the company’s headquarters in Hiroshima, Japan. Future concepts embracing the Nagare flow design discipline will evolve under van den Acker’s oversight as this year’s show season unfolds.