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Breakthrough Linux-based MOTOFONE with electronic paper display

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November 28, 2006

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November 29, 2006 Motorola has finally rolled out the highly anticipated MOTOFONE at an event held in New Delhi, India. The MOTOFONE looks set to strengthen Motorola's drive to connect the next billion mobile phone users, with the Indian launch to be followed by a rapid international rollout. Is the first model of the company’s SCPL design platform Linux-based phones designed to replace the Razr and is aimed at low-end users with its very easy-to-read electronic paper display and outstanding battery life. It is the first of a new breed of handsets designed to disrupt today's communications landscape by cutting across price tiers, product segments and international markets. We’ve written lots previously ( Sony Reader, READIUS Rollable Display, Iliad electronic reader, Plastic flexible e-paper Display, clocks, watches) about E Ink’s electronic paper displays, which are the basis of the MOTOFONE's ClearVision display. The changeable electronic ink display is easy to read in bright sunlight or dimly lit environments from virtually any angle -- just like paper. Additionally, the display is plastic, lightweight and ultra-low power, making it ideal for mobile and power sensitive applications by eliminating the weight and breakability of glass used in LCD displays.

"In the weeks and months to come, consumers from around the world will enjoy the benefit of the technological innovations packed into MOTOFONE," said Ron Garriques, president, Mobile Devices, Motorola Inc. "Today's global launch marks a major milestone as Motorola continues its drive to connect the next billion mobile phone users."

In both GSM and CDMA, MOTOFONE re-establishes expectations over how a value-priced handset looks and feels and what it delivers. Offering an intuitive new interface built with icons and voice versus text, as well as voice prompts specifically tailored to local markets, the handset makes it easier and friendlier for first-time users to navigate, place a call, and retrieve messages. Its large, high contrast screen, powered by a revolutionary ClearVision display makes it easier to use the phone outdoors.

"E Ink is unleashing the design freedom of Motorola which enables disruptive innovation," said Russ Wilcox, CEO of E Ink Corporation. "Today's launch marks an unique moment in the display industry as it shows that electronic paper displays are entering the mainstream."

The GSM version, MOTOFONE F3, is available now in India and will roll out in international markets in the coming weeks. Motorola is working towards shipping the CDMA version, MOTOFONE F3c, by the end of 2006.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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