Multimedia rCards take relationships with clients and prospects to new levels of interactivity
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Article Summary
November 28, 2006 Last October, we wrote about the coming of rCard technology, a US$25 multimedia card with hi-res screen about the size of a credit card and not much thicker, recognising it as an important step in the evolution of disposable, giveaway and promotional items. CEO IQ yesterday showed the card being used in five different applications as a sales tool, a customer interaction tool, a talent recruiting tool, a life-saving tool and a “sneak peek” at a retail version of the rCard. Unlike thumb-drive USBs and business card CD-ROMs, the rCard is a complete interactive information vehicle that does not require a computer or technological skill to use. The rCard has a two inch color screen and can be loaded with up to 1 gigabyte of information at the factory. It has a long-lasting battery and shows photos, data, graphics, slide shows and video and is now being touted as a US$32 item – still worthwhile as a give-away to encourage high value clients. A video of the rCard can be seen here, and opportunities now exist globally for distributors and clients alike.
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