Mobile Gaming Habits changing rapidly and globally
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Article Summary
November 28, 2006 Mobile multimedia is the next frontier of digital commerce and a new Nielsen study for Nokia has some interesting insights into the rapidly changing landscape which addresses individuals with entertainment in ways previously unavailable. Gathered by conducting one hour interviews with 1800 participants across China, Germany, India, Spain, Thailand and the United States, the results found mobile phone gamers average 28 minutes per session (highest India with average 39 minutes), that one third of them play daily, that phone games are played on the move (61%) almost as much as they are played at home (62%). Also, mobile phone gamers are making the most of their idle time with 56% preferring to play while waiting for something to happen.
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