November 16, 2006 The Harley Davidson brand name is associated with attitude – serious attitude. It cultivates a brand loyalty second to NONE – how many other consumer groups tattoo their chests, biceps and girlfriends with a company logo? The HD brand is associated with a cruising style of motorcycle though, so Erik Buell’s decision to take Harley motors and do wickedly clever and decidedly different things with them was a perfect opportunity for a brand extension. Harley’s purchase of Buell coincided with the rise of a new form of motorcycle – the naked, raw, streetfighter – designed for getting from point A to point B reaaally quickly. The latest incarnation of the muscular yet lean Buell breed is the Lightning Super TT XB12STT, which made its worldwide debut at the EICMA International Motorcycle Show in Milan, Italy, this week. The Lightning Super TT boldly reflects the rebellious and aggressive spirit of the parent brand.
Other Images from this Gallery