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Tumi's PowerPack Backpack - the Gift That Gives Twice

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November 13, 2006

The Tumi PowerPack backpack

The Tumi PowerPack backpack

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November 14, 2006 Here’s a fantastic product with a double banger reason to consider purchasing. The Tumi PowerPack Backpack is designed for people who wish to travel widely and regularly get off-the-grid for periods of time. It has a removable solar panel for charging your phone, PDA etcetera, a TUMI international electric adaptor built-in, a removable, padded laptop sleeve, three other removable compartments and numerous interior and exterior accessories pockets for essentials such as a flashlight, travel documents, camera and water bottle. The limited edition PowerPack backpack from Tumi was co-designed with international artist Anish Kapoor, and each of the 500 backpacks features an Anish Kapoor Imprimatur on the face of the bag, is individually numbered, and has a limited edition metal plaque on the shoulder strap. Here’s the clincher - Tumi will donate 100% of the proceeds of each bag sold to Medecins Sans Frontieres /Doctors Without Borders (MSF), the international humanitarian aid organization that provides emergency medical assistance in more than 70 countries around the world.

"As an international brand, it is an honor and a privilege to create this exciting bag that will assist the efforts of this important organization," says Laurence Franklin, CEO of Tumi. "The PowerPack backpack provides Tumi collectors with a wonderful opportunity to enjoy a special, limited edition design while contributing to one of the most important and worthy humanitarian causes in the world today."

Combining Tumi's innovative design and Kapoor's artistic vision, the PowerPack backpack is a modern, highly functional bag that is at home in both the world's leading cities and on rough terrain. Already popular with international celebrities & athletes, Tumi's PowerPack is perfect for today's, multi-tasking lifestyles.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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