October 28, 2006 On display for the first time at the recent IFA show in Germany and also in New York earlier this month at an exhibition promoting Italian craftsmanship was the Yalos Diamond, a EUR 100,000 (US$130,000 in round figures) television set by Neapolitan (from Naples) Keymat Industrie s.p.a. The 40 inch LCD TV has provision for 1080i and 720p high definition picture formats and is as technologically sound as is humanly possible with a picture contrast ratio of 1200:1. The really expensive bit is the workmanship, the design and the fact it’s plated in white gold and studded with 160 diamonds (4 gm) of diamonds.