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Remote control Robotic Insectoid

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October 26, 2006

N.S.E.C.T. and controller

N.S.E.C.T. and controller

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October 27, 2006 Whenever we get shown the next generation of high tech toys we get the feeling we were cheated by having our childhoods a decade or three too soon, and the new N.S.E.C.T. robotic attack creature from Mattel/Tyco had the usual effect. Hot on the heels of last year's smash-hit Toy Industry Association “Boy Toy of the Year" Shell Shocker creature, the latest Tyco R/C creation to emerge from labs is named the N.S.E.C.T. (New Science of Experimental Combat Technology) and features Variable Motion Technology, allowing it to move just like a spider. All six legs work in conjunction with one another to help the N.S.E.C.T. creature scurry across the floor and overcome various obstacles. “Armor plated” and ready to go, the N.S.E.C.T. creature comes equipped with an assortment of weaponry seldom seen in the R/C aisle. Besides its intimidating appearance, the creature also features a pinching claw that allows it to pick up and transport objects. However, its greatest weapon is concealed and with the press of a button, the creature’s eyes change color from a cautionary yellow to an angry red as its wings rise to reveal a hidden cannon that can be adjusted for targeting. Press another button and the N.S.E.C.T. creature fires its six foam suction cup darts in rapid-fire succession or one at a time. The N.S.E.C.T. creature is available in two colors and frequencies (for head-to-head battles or multi-bug attacks) for a suggested retail price of US$100, each sold separately, subject to availability and comes with batteries and a charger.

“We’re fortunate that Tyco R/C has become a playground for designers to let their imaginations run wild and create fantastic toys with amazing backstories – something that's virtually unheard of in the R/C category,” said Geoff Walker, Vice President of Wheels Marketing, Mattel Brands.

New owners are encouraged to log on to the N.S.E.C.T. Force Web site, an “in-character” military compound filled with training activities, film clips of the creature's development and assorted mysteries to unlock. There also are contests and challenges to participate in where recruits have the chance to win a special “stealth” N.S.E.C.T. creature that’s painted black.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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