The diagnostic test for your marriage

October 23, 2006 The online dating scene incorporates about 1500 sites and generates about 1.81% of all web pages served – one in fifty web pages or around 2 percent of the world’s attention while it is online. As this is such a large industry, it is forever trying to come up with more efficient algorithms for putting compatible parties together both time- and cost- efficiently and facilitating effective communication between the parties. Two new web sites named Yesnomayb and eHarmony Marriage joined the ranks recently and both differentiate themselves very effectively in this space. Yesnomayb could be best described as the online equivalent to speed dating – it’s quick and effective and worth a look. Online dating is big business for the major players who have client bases in the ten million range. More people become single every year - 46 percent of all Americans are single, up from just 28% in 1970. Dating site EHarmony focuses on facilitating communication between potential partners and is now extending its relationship skills services to catering to married couples with programmes designed to facilitate a more harmonious marriage. eHarmony’s Marriage program will run a diagnostic personalized assessment of the current state of your marriage, or build a specialised program for you or you and your partner based on your needs (to maintain your level of happiness, get help with minor issues or major problems, to enrich the marriage or to avoid likely divorce). By offering a self-help alternative to marriage counselling, eharmony gets our vote for one of the best product extensions we’ve seen as it targets the other 54% of the population.

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