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Daysago – for tracking how long a jar has been open

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October 18, 2006

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October 19, 2006 When something makes the pages of i4u, Kitchen Contraptions, Gizmodo and Shiny Shiny in the same fortnight, it’s obviously got something going for it – and it has. It’s a small timer which keeps track of how long a jar has been open so you know when to throw it in the trash without having to stick your nose into an olfactory minefield. DaysAgo counters have a simple LCD display and can attach with either a magnet or suction cup and although it’s a ripper device, we can’t help but feel that at US$12, it’s a bit exey to be used in a large household – doing a rough count of open jars in our household, we’d need US$250 worth of daysagos.

The Eureka! moment for the Daysago came in the summer of 2005, when Debbie Stephens Stauffer and Kathleen Whitehurst were working on ideas for a new business venture. During a break, Debbie asked Kathleen to feed her younger son. Kathleen opened the fridge and saw several half-full baby food jars. She also saw a warning on the labels that the food should not be kept more than 3 days after opening. “So how do you know how long they’ve been open?” she asked. Busy young mom Debbie replied: “Oh, I wish I knew – you can’t believe how much food we have to throw away because we can’t keep track.”

Both instantly knew that if they could solve this problem, they’d have a product that would be valuable to people all over the world. So they pulled together a team of family, friends and experts…and that led to the creation of the DaysAgo, a digital day counter that attaches to food containers and other things that need smart tracking.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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