The Save My Face Pillowette

October 19, 2006 In the United States, between the end of World War II and 1964, 76 million Baby Boomers were born. They are now entering middle age and changing the demographics of the entire population, along with consumer needs, since they spend more money than any generation in history. Every 7.5 seconds, a Boomer turns 50! Aging boomers have caused a unique explosion in the beauty, health, and anti-aging markets (see previous report here). This product is aimed squarely at the boomer market plus all those people who have a vested interest in looking after their face, be it surgery related, vanity related or work related. The “Save My Face!” Pillowette is claimed to prevent wrinkling, improve nasal air flow (and hence increase oxygenation of the body), ease aches and pains, and aid in cosmetic surgery recovery. In addition it is claimed to enhance the affects of expensive anti-aging facial creams and serums. Nothing is rubbed off on your sleep surface. The double crescent-shaped design supports the head comfortably while elevating the face during sleep or rest. This prevents compression of skin tissues and muscles in the face and forehead. It also provides proper support for the neck, shoulders, and back. The Pillowette is available in two sizes, a full-sized US$90 Le Grande model and a smaller US$40 La Petite model ideal for travel.

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