Magazine on a Bottle wins international awards

October 7, 2006 One of our favourite ideas, the Magazine on a Bottle, has landed the Best Label and Best Overall Concept awards at the 2006 Bottled Water World Design Awards. The awards recognize the design innovation of the On Product Publishing concept and its contribution to the bottled water industry, though we see the potential for the concept in everything from iced coffee, caffeinated softdrink and soda, through to franchise chains, (such as Starbucks, McDonalds and even oil companies) developing their own product/communication platform combination. The company has already developed iLove, the first magazine to appear on a bottle of water and opened the beverage industry to the concept of On Product Publishing (OPP). The company’s On Product Publishing label technology opens up new marketing and revenue channels by combining publishing with consumer goods and OPP has recently signed licensing agreements in Europe and Australia. The winners of the 2006 Bottled Water World Design Awards were announced at a gala dinner at San Pellegrino Casino, as part of the Zenith International Global Bottled Water Congress in Bergamo, Italy.

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